Practical solutions for businesses of every size.
marketing and brand strategy
Your Story, Sharpened.
We don’t do trendy fluff. At Gravitas, we help organizations clarify their message, sharpen their public presence, and build marketing systems that serve actual business goals, not just aesthetics. Whether you’re launching a brand, managing public perception, or fixing a marketing strategy, we cut to the signal and leave the noise behind.
our marketing, PR, Image, & Brand strategy services:
Brand Voice, Positioning, and Messaging Strategy
Brand Voice, Positioning, and Messaging Strategy
Brand Voice, Positioning, and Messaging Strategy
We help you clarify who you are, what you stand for, and how to say it with consistency. From tagline development to tone-of-voice guidelines, we distill your essence into language your audience will understand.
Visual Identity Oversight and Creative Direction
Brand Voice, Positioning, and Messaging Strategy
Brand Voice, Positioning, and Messaging Strategy
We work alongside your designers or connect you with trusted partners to ensure your visual brand reflects your values, market position, and industry expectations. No more Frankensteined logos or Canva chaos. Just polished, aligned branding that holds up under scrutiny.
Social Media and Content Strategy
Brand Voice, Positioning, and Messaging Strategy
Public Relations and Reputation Management
We develop sustainable content calendars and platform-specific strategies tailored to your bandwidth and audience. Whether it’s LinkedIn, Instagram, or email marketing, we help you show up with clarity and consistency—without wasting effort on channels that won’t convert.
Public Relations and Reputation Management
Public Relations and Reputation Management
Public Relations and Reputation Management
We help you shape the narrative before someone else does. From media strategy and press releases to crisis response and thought leadership placement, we make sure the public face of your organization reflects its best self—even under pressure.
Internal Comms and Stakeholder Messaging
Public Relations and Reputation Management
Internal Comms and Stakeholder Messaging
We align your internal and external narratives to keep your board, staff, donors, or investors on the same page. Whether it’s a mission update, change announcement, or executive messaging refresh, we craft communications that carry weight without jargon.
Campaign Planning and Execution
Public Relations and Reputation Management
Internal Comms and Stakeholder Messaging
Need to drive action? We help plan and execute fundraising campaigns, event promotion, product launches, and public initiatives—from concept to rollout. We handle the timelines, platforms, collateral, and post-mortem analysis.
Executive Image and Thought Leadership Development
Executive Image and Thought Leadership Development
Executive Image and Thought Leadership Development
Your public-facing leaders are extensions of your brand. We coach executives and founders on media presence, visual polish, social content, and public speaking—so they show up as credible, compelling, and on-message.
Head of Marketing and brand strategy
HK Giltner, MA, GCDF, MBTI® Certified | Partner
HK Giltner brings two decades of experience at the intersection of communication, education, and career development. As a seasoned college instructor in English, communication, and leadership—and a certified Global Career Development Facilitator and MBTI® Practitioner—HK leads Gravitas' work in marketing, brand strategy, and professional image consulting. Her background includes directing career and internship services, developing educational content for leading publishers, and coaching individuals and organizations on how to communicate with clarity, confidence, and consistency. Whether advising on brand voice or executive presence, HK combines academic rigor with sharp messaging instincts—ensuring that every word and visual element supports the story you’re trying to tell.
